The prediction is that by 2020 there will be 40 zettabytes of content created in the world each year. One zettabyte is equal to one trillion gigabytes. This is a lot of content, and a lot of assets.
Companies would love to tell you that they re-purpose their assets, however it has been reported that over 90% of companies create their marketing material from scratch rather than trawling back through the archives.
So there must be a lot of assets being left to die in Digital Asset Management systems around the globe?
But there is also the time factor - for most companies this is becoming the most important issue when creating new content.
It can take a company over 7 to 10 days to create a new marketing asset (especially if they are using an external agency).
However, if an asset can be re-purposed or given new life it would save businesses precious time and money, as well as giving them speed to market which is crucial in the world of online, and the growth of social media being used as an advertising channel.
This was brought to you by the team at Komposer. The views expressed reflect our personal views about the world of assets and the current state of play.