New future fit software, such as Komposer, can tackle the new trends head on. These new software applications allow every single digital asset to behave as a piece of content that has definitive value to that company. Images and other content can be adapted and changed efficiently into different contexts, enabling companies to get the most return on their investment. An approach of limitless asset adaptability saves time and resource, and makes every digital asset that a company creates infinitely more valuable.
It has been widely reported that, after easy access to assets and optimising workflow, re-using (and re-purposing) assets is the main reason to implement a DAM. Therefore, new software like Komposer, can not only deliver this, but can give the DAM user a more flexible way of adapting assets for their local market. Something that has not been possible until now.
“Technology is fundamentally changing how marketing is done. Improving productivity, increasing efficiency in the marketing job – here I’m speaking marketing automation."
Nestlé Global Head of Marketing and Consumer Communication
This was brought to you by the team at Komposer. The views expressed reflect our personal views about the world of assets and the current state of play.